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Head of Marketing

Reality Defender

Reality Defender

Marketing & Communications
New York, NY, USA
Posted on Tuesday, May 21, 2024

About Reality Defender

Reality Defender is a groundbreaking security platform offering comprehensive deepfake detection. A Y Combinator graduate, Comcast NBCUniversal LIFT Labs alumni, and backed by DCVC, Reality Defender's proactive deepfake and AI-generated content detection technology is developed by a leadership team with over 20 years of experience in applied research at the intersection of machine learning, data science, and cybersecurity.

With models defending against present and future fabrication techniques, Reality Defender is the best way to detect and deter fraudulent text, audio, and visual content, partnering with government agencies and enterprise clients to enhance security and detect fraud.

Responsibilities

  • Plan and manage the marketing budget, ensuring optimal allocation of resources across channels

  • Report on overall ROI of lead generation activities and engagement metrics

  • Provide sales support through enablement initiatives for engagement, upsell, retention, referrals, and reactivation

  • Implement robust attribution modeling for campaign impact measurement.

  • Drive non-paid search and SEO initiatives for enhanced visibility

  • Implement brand tracking mechanisms to gauge and enhance performance, grow targeted website traffic, increase MQLs, etc.

  • Test and optimize marketing tactics for customer acquisition (e.g., SEM, email campaigns, affiliate marketing, etc.) and conversion rate optimization

  • Analyze internal and external data to identify trends, measure performance, and optimize strategies

  • Conduct market research and competitive analysis to inform strategic decision-making

  • Work closely with Senior Management and Sales teams delivering field marketing activities to support product and sales growth

About You

  • 6+ years in B2B/B2G growth or acquisition marketing with a proven track record and concrete examples of past successes.

  • Expertise in audience segmentation, promotion, and market research.

  • Proficient in Google Analytics, Hubspot, Tableau, and Webflow.

  • Hands-on experience in (but not limited to) SEO, SEM, social, paid and unpaid search strategies.

  • Proven ability to set, manage, and execute against budgets.

  • Strong understanding of performance analytics across the customer funnel.

  • Successful lead generation and customer acquisition track record.

  • Familiarity with enterprise SaaS, AI, and technical audiences.

  • Effective cross-functional collaboration with sales, product, and engineering teams.