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Account Based Marketing Manager

nTopology

nTopology

Marketing & Communications, Sales & Business Development
New York, NY, USA · Remote
Posted on Tuesday, May 2, 2023
About Us:
At nTopology, we are passionate about building next-generation engineering solutions. We enable the most innovative engineering companies in the world to transform how they develop, test, and manufacture better products faster. Our software has been used to engineer mission-critical satellites, deliver stronger and lighter medical devices for patients in need, and allow engineers to create complex, high-performance products never before possible. And our technology enables companies to fully utilize advanced manufacturing methods like 3D Printing.
If a fast-paced, collaborative and high-performing environment excites you, we'd love for you to join us. We are looking to add smart ambitious teammates who are passionate about problem-solving and passionate about technology.
Does this sound like you?
nTopology is hiring an innovative and data-driven ABM Manager. This individual will play a pivotal role in nTop’s go-to-market strategy by creating and executing a cohesive account based marketing strategy, and will work closely with marketing and sales to implement it.
This position reports to our Director of Growth Marketing.

What You’ll Do

  • Own end-to-end program and campaign strategy, planning, and execution across multiple digital channels to drive new logo acquisition and account expansion
  • Build the foundation to drive scalable ABM campaigns and leverage data to iterate and optimize
  • Build annual and quarterly ABM plans for target accounts with specific KPIs and drive improved conversions at every sales stage
  • Manage 6sense and work closely with marketing and sales ops to ensure seamless integration with other marketing and sales tech
  • Refine ICP (Ideal Customer Profile) and target accounts list, in collaboration with sales and marketing
  • Work closely with marketing and sales to define and execute campaign strategy and tactics
  • Create self-serve ABM programs that can be leveraged by sales
  • Create and manage reporting to track campaign success

Who You Are

  • You have 5-8 years of relevant experience
  • Experience working cross-functionally across sales and marketing teams to drive new customer acquisition and pipeline generation
  • Experience with LinkedIn Ads, Facebooks Ads, Marketo is a plus
  • Experience with paid search, social, display, programmatic, and digital video
  • Proven experience developing a successful account-based marketing strategy
  • Experience developing and implementing integrated marketing campaigns
  • Excellent organization, planning, prioritization, and project management skills
  • Ability to think strategically with a willingness to roll up your sleeves and be hands-on
  • Understanding of pipeline management and metrics
  • A team player – comfortable and motivated working in a collaborative environment
  • Experience with multi-touch attribution reporting
  • Strong written and verbal communication skills

Benefits

  • Competitive salary
  • Outstanding PTO and leave policy
  • Stock options
  • Office snacks
  • Healthcare with optional Dental and Vision plans
  • 401k with matching
  • STD & LTD
  • Commuter benefits
  • Remote work
nTopology is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. nTopology is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. To protect our team, our customers, and our loved ones, all nTopology employees must be vaccinated against COVID-19.
You will work out of one of the following locations:
Remote: California, Connecticut, Colorado, Florida, Georgia, Illinois, Massachusetts, Maryland, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Virginia, Washington