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Senior Field Marketing Manager

Illumio

Illumio

Marketing & Communications
Paris, France
Posted on Friday, July 28, 2023

Senior Field Marketing Manager

No Agency Submissions Accepted.

In this role, you will need an understanding of the Southern Region (France, Spain, Italy) Cybersecurity market and have deep understanding of both direct and partner marketing. You must be able to work with strong and varied personalities and be comfortable with a US based company culture.

Everyday you will be communicating and collaborating with the Southern sales and channel teams, and partners while executing marketing programs and campaigns.

To thrive in this role you must know the Southern Region Cybersecurity Market (France, Spain, Italy) and have deep experience in field and partner marketing.

About the Team:

The Field and Channel Marketing team creates and develops Illumio’s global brand, helps drive revenue, and enables the Sales team’s future success. We are building on our position as a Zero Trust Leader to help more organizations stop cyberattacks and ransomware from spreading into cyber disasters.

We are known in the industry for our category-building approach to solving customers’ problems and we achieve this by working together as a tight-knit team both within Marketing and across the company. Come join one of the most creative, innovative, and fun marketing teams. You will find new opportunities to do your best work and the freedom to set your own goals and define your path to success!

Are you a strategic, data-driven marketer who thrives in a fast-paced environment? The EMEA Field & Channel Marketing Team is seeking an experienced Marketing Manager with a focus on lead generation and market awareness to help build our sales pipeline. This person will take responsibility for the execution and success of our marketing programs (direct and through partner) in our Southern Europe region. The right candidate will be experienced in both field and channel marketing, with a solid understanding of the end-to-end marketing funnel, B2B sales cycles, and all aspects of marketing campaigns and marketing technologies. This role Is a high impact, visible role that will be responsible for creating, developing, and executing integrated marketing campaigns in the region to assist in generating net-new opportunities and drive opportunities from open to closed/won.

Key Responsibilities:

  • Develop and execute the prescriptive regional marketing plan and strategy: Create brand awareness and aggressively contribute to pipeline and revenue

  • Develop and implement the partner marketing strategy for the region.

  • Execute measurable integrated campaigns, demand generation programs, and events that drive demand across the buyer’s journey

  • Own metrics for success in your region: Track, measure, follow-up of every program

  • Create impactful account-based marketing campaigns

  • Working with channel marketing and the channel account managers, co-develop marketing plans and activities with key regional partners to deliver pipeline

  • Collaborate with the ADR and SDR teams and leadership to create programs that contribute to “meetings booked” success.

  • Work cross functionally with internal teams including demand generation, marketing, product marketing, partner marketing, inside sales, finance, etc.

  • Conduct Campaign analysis and reporting on marketing KPIs across the buyers’ journey, and make data-centric recommendations to increase pipeline and revenue

  • Develop and manage your regional budget

Experience:

  • 6+ years of B2B marketing experience; security and SaaS experience preferred

  • Proven track record of overseeing Regional Marketing including developing supporting visions, plans and strategy

  • Fluent in French and English, Spanish a plus

  • In-depth background with executing integrated marketing campaigns, demand generation programs and events that drive leads, pipeline, and revenue for both direct and through partner sales

  • Experienced at supporting and partnering with sales to meet or exceed pipeline and revenue targets

  • Excellent communicator and team player

  • Must have a strong background with tracking, analysis, and reporting effectiveness of marketing plans and initiatives supporting within region

  • Work within a fast and complex environment

  • Budget development and management

  • Bachelor’s Degree; Marketing or related preferred

About Illumio:

Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.

Benefits:

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program.#LI-CW1 #LI-REMOTE