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In this role, you will develop and execute strategic content marketing initiatives that align with Illumio's overall marketing goals and objectives, establishing thought leadership within the cybersecurity industry. You will create and manage written and multimedia content that attracts, engages, and converts the target audience.
Every day, you will report to Illumio's Director of Corporate Communications and Content Marketing, working with a tenacious team of self-starters, ambitious individuals who are creative, forward-thinking, and ready to make an impact.
To thrive in this role, you must possess excellent strategic and execution skills, demonstrating a deep understanding of content marketing principles and the cybersecurity industry. Your ability to think critically, produce high-quality content, and effectively engage and convert the target audience will be key to your success.
As a Senior Content Marketing Manager, your role is to develop and execute strategic content marketing initiatives that align with Illumio’s overall marketing goals and objectives and establish thought leadership within the cybersecurity industry. You will be responsible for creating and managing written and multimedia content that attracts, engages, and converts our target audience.
This role will report to Illumio’s Director of Corporate Communications and Content Marketing. The team is tenacious and we are looking for individuals who are self-starters, ambitious, creative, forward-thinking, and ready to make an impact.
Content Strategy- Collaborate with the content team to develop and implement a content marketing strategy that supports the company’s overall marketing objectives. This includes identifying target audience personas, understanding their pain points, and defining key messages and content themes.
Content Creation- Create high-quality and engaging content across various formats, including blog posts, articles, case studies, technical briefs, web and ad copy, video scripts, infographics, third-party research, and more. Ensure content is aligned with brand and messaging guidelines and optimized for SEO.
Team Mentorship- Mentor and provide direction for other team members and provide guidance and feedback on their work to ensure consistency and quality.
Cross-Functional Collaboration- Work closely with cross-functional teams, such as product marketing, digital marketing, brand, PR, customer advocacy, social, etc. to align content initiatives with overall marketing campaigns. Collaborate with SMEs to gather insight and develop thought leadership content.
SEO and Content Optimization- Optimize content for search engines to increase organic visibility and drive traffic.
Measurement- Track and analyze the performance of content marketing efforts in partnership with marketing operations and analytics team using relevant metrics and tools. Make data-driven decisions to optimize content strategy ongoing.
Brand Voice and Messaging- Ensure consistency in brand voice, tone, and messaging across all content touchpoints. Maintain editorial style guide to guide content creators and ensure a cohesive brand experience.
8+ years of experience in a content marketing role at a B2B technology company
Cybersecurity experience strongly desired
Exceptional writing and editing skills, including the ability to both write for a technical audience as well as up-level complex messages to capture the tone of varied SMEs
Deep experience in content optimization and writing for a wide range of mediums
Meticulous attention to detail and organization skills
Ability to work cross-functionally to deliver on measurable KPIs
Strategic thinking and experience managing complex projects in a fast-paced environment
Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.
Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.
$163,000.00 USD - $195,000.00 USD
The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, location, experience, knowledge, skills, abilities, as well as internal equity, alignment with market data, or applicable laws.
At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program.#LI-CW1 #LI-HYBRID