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Regional Sales Lead (Upper Rockies)

Halter

Halter

Sales & Business Development
Boulder, CO, USA
USD 170k-170k / year + Equity
Posted on May 9, 2025
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About the role
Ever dream about playing cowboy/cowgirl but also being in the tech industry? Look no further than Halter! As the leading provider of virtual fencing technology, Halter is on a mission to enable 50% of the world’s landmass to be more productive and sustainable. This role leads a team that is the tip of the spear when it comes to being boots on the ground in your territories.
As a Regional Sales Lead at Halter, you will serve as a regional leader responsible for both individual territory performance and broader team success. This hybrid role combines frontline sales execution with people leadership—supporting, coaching, and driving accountability across a team of up to four Territory Managers.
You’ll be directly responsible for your own commercial territory while helping scale our business and customer success throughout your region. This is a key leadership position focused on turning high-potential Territory Managers into top performers while fostering a culture of excellence, discipline, and customer impact.
Your day-to-day could include being on horseback helping customers gather their cattle, on a side-by-side traversing their pastures talking about how Halter could benefit their pastures, or attending industry events like CattleCon or your local Livestock Association meetups. You are a people leader, leading your team by example and from the front.
Compensation: $170K OTE. The variable component is uncapped.
This role is based in the Upper Rockies. Frequent travel is required as part of the position.

What your day could look like

  • Leading Your Team: You are a natural leader. You care about being empathetic, you put others ahead of yourself. You strive to be both demanding of those on your team but also supportive to ensure they feel valued and appreciated. You lead by example, always being the first-in, last-out. “Leaders eat last” is a principle you stand by, not just a book you may have heard about.
  • Managing a Regional Sales Target: You not only know how to manage your own sales target, constantly hitting your goals, but you can also manage an entire region’s target. You are directly responsible and accountable for your region’s overall performance. You encourage your team when times are tough and have a high standard of excellence. You do not shy away from high targets and know how to manage the inputs to hit your outputs.
  • Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattlemans, Stockmans associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities.
  • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers.
  • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals.
  • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights.
  • Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions.
  • Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups.
  • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter.
  • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need.
  • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported.
  • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market.
  • Contributing to the US Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the US market. As we scale, your input will help drive greater efficiencies.

You’ll be great if you’re

  • A high-performing salesperson who leads from the front and brings others along with you.
  • A thoughtful coach who can diagnose performance issues, inspire improvement, and give clear feedback.
  • A sharp operator who can juggle pipeline, people, and strategy—without dropping the ball.
  • A confident communicator who’s as comfortable with producers as with internal stakeholders.
  • A mission-driven teammate who thrives in a scrappy, high-performance environment.
  • You’re comfortable with the unknown and thrive in highly ambiguous environments
  • 4+ years in sales, with at least 1 year of experience in a formal or informal leadership role.
  • Strong understanding of cattle operations, pasture-based grazing, or rural agriculture.
  • Demonstrated success in pipeline generation, closing deals, and managing long sales cycles.
  • Prior experience mentoring teammates or leading customer-facing field teams.
  • Willingness to travel frequently throughout your region.

Bonus things you could bring along to the role

  • Familiarity with precision agriculture or virtual fencing technologies.
  • Background in customer-facing roles within agriculture technology.
  • Background in selling software (SaaS) solutions in a B2B environment.

Why our team loves working at Halter

  • Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
  • Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
  • Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
  • Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.
  • Health Benefits - We offer best-in-class insurance for our employees, so they can care for themselves and their families.
  • 12 weeks of paid parental leave for primary or secondary caregivers plus many other parental benefits that support you and your family.
  • Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
  • We're proud to offer 401k and make an employer match. We offer a 100% match on the first 3% you contribute, and a 50% match on the next 2%.
  • Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
Apply now
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