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Senior Manager, Corporate Marketing

Freenome

Freenome

Marketing & Communications
San Francisco, CA, USA
Posted on Saturday, July 29, 2023

Why join Freenome?

Freenome is a high-growth biotech company developing tests to detect cancer using a standard blood draw. To do this, Freenome uses a multiomics platform that combines tumor and non-tumor signals with machine learning to find cancer in its earliest, most-treatable stages.

Cancer is relentless. This is why Freenome is building the clinical, economic, and operational evidence to drive cancer screening and save lives. Our first screening test is for colorectal cancer (CRC) and advanced adenomas, and it’s just the beginning.

Founded in 2014, Freenome has ~500 employees and more than $1.1B in funding from key investors, such as the American Cancer Society, Andreessen Horowitz, Anthem Blue Cross, Bain Capital, Colorectal Cancer Alliance, DCVC, Fidelity, Google Ventures, Kaiser Permanente, Novartis, Perceptive Advisors, RA Capital, Roche, Sands Capital, T. Rowe Price, and Verily.

At Freenome, we aim to impact patients by empowering everyone to prevent, detect, and treat their disease. This, together with our high-performing culture of respect and cross-collaboration, is what motivates us to make every day count.

Become a Freenomer

Do you have what it takes to be a Freenomer? A “Freenomer” is a determined, mission-driven, results-oriented employee fueled by the opportunity to change the landscape of cancer and make a positive impact on patients’ lives. Freenomers bring their diverse experience, expertise, and personal perspective to solve problems and push to achieve what’s possible, one breakthrough at a time.

About this opportunity:

At Freenome, we are seeking a Senior Manager of Corporate Marketing as we grow the Freenome Commercial team. This position is responsible for the development and execution of an integrated corporate marketing strategy to drive corporate brand awareness. This will include responsibility for corporate brand management, digital marketing, events, and the development and activation of content through the Freenome Commercial team. The ideal candidate is passionate about building brands and will have a significant impact raising our profile so we can enable accessibility and quality patient care and change the entire landscape of cancer.

The role reports to the Vice President of Marketing and Commercial Strategy.

What you’ll do:

  • Create both strategic and tactical corporate brand plans and drive execution to achieve branding and other key marketing goals
  • Lead development of positioning, messaging, guidelines, and collateral to generate corporate brand engagement
  • Ensure consistent messaging and visual identity across all marketing channels and touchpoints
  • Responsible for the development and implementation of an annual strategic communications calendar to ensure coordinated campaigns are well-timed throughout the year and events optimize intended audience attendance and media
  • Produce events with a key focus on customer experience and brand promotion to ensure coordinated messaging
  • Partner closely with Product Marketing to optimize execution of strong, targeted, and well-communicated product launches and campaigns
  • Collaborate with the People team to deploy brand narrative into the employment brand to drive recruitment and employee engagement and retention
  • Work closely with sales to develop campaigns and collateral to support sales efforts
  • Manage relationships and use of marketing vendors including selection, contracting, invoicing, deliverables oversight, and evaluating performance
  • Develop and consistently update compelling collateral aligned with brand guidelines and messaging
  • Implement tracking in order to monitor, analyze, and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for improvement
  • Proactively monitor the competitive landscape and share insights and recommendations to better position our products in the market and to identify new product opportunities
  • Develop and execute digital marketing and social media strategies that increase brand visibility, website traffic, and lead generation including digital advertising campaigns, social media platforms, and search engines
  • Optimize website content and structure for search engine optimization (SEO) to improve organic search rankings. Manage website content, activity, and report back on metrics
  • Utilize data analytics to evaluate performance and provide insights to inform market strategies and make data-driven decisions
  • Lead high priority corporate and product marketing operations activities and support key commercial communication activities
  • Thought partner to the Commercial and Enterprise Leadership teams contributing to creative decisions with a fresh perspective
  • Ensure all strategies, plans, and tactics are aligned with legal and compliance requirements

Must haves:

  • Undergraduate degree
  • +7 years of progressive marketing experience in Pharmaceutical/Biotech/Diagnostics
  • Prior oncology, primary care, and consumer experience
  • Experience developing and implementing brand strategies to enhance brand impact while ensuring consistency
  • Experience leading the GTM process driving successful marketing campaigns leveraging all marketing communication channels including events (physical and virtual), digital (including social, web, paid advertising, emails, and CRM), sales enablement, and working on PR programs
  • Proficiency in digital marketing channels including SEO, SEM, social media, content marketing, email marketing, and digital advertising
  • Familiarity with marketing automation tools and analytics platforms to track campaign performance and measure ROI
  • Systems thinker with proven ability to build, measure, and refine repeatable and consistent approaches
  • Superior written and verbal communication skills to effectively communicate marketing strategies, initiatives, and results to stakeholders of all levels
  • Compelling story-teller able to craft and tell the company’s story, strategy, and capabilities in an inspiring narrative to internal and external audiences
  • Possess an entrepreneurial, determined, and tenacious approach to impacting patients and business
  • Experience leading function-wide business planning processes, including development, execution, and measurement
  • Utilize structured methods to gather intelligence and feedback from stakeholder groups and transform insights into scalable, repeatable actions
  • Ability to analyze and utilize data analytics and metrics to measure effectiveness and results of strategies and programs and drive for optimal outcomes
  • Natural relationship builder and communicator with strong stakeholder management capabilities, collaboration, and problem-solving skills
  • Proactively identifies and solves complex problems with a solutions-orientation
  • Excellent project management and budgeting skills with the ability to prioritize and utilize resources effectively to minimum spend while maximizing impact
  • Knowledge of regulatory guidelines and compliance requirements
  • Occasional travel may be required

Nice to haves:

  • SF Bay Area strongly preferred

Benefits and additional information:

The US target range of our base salary for new hires is $153,000 - $235,000. You will also be eligible to receive pre-IPO equity, cash bonuses, and a full range of medical, financial, and other benefits depending on the position offered. Please note that individual total compensation for this position will be determined at the Company’s sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, and education. We invite you to check out our career page @ https://careers.freenome.com/ for additional company information.

Freenome is proud to be an equal-opportunity employer, and we value diversity. Freenome does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Applicants have rights under Federal Employment Laws.

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