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Senior Director of Channel

Evolv Technology

Evolv Technology

Sales & Business Development
Waltham, MA, USA
Posted on Monday, November 13, 2023

The Elevator Pitch

Are you skilled in leading a channel business that drives top-line growth? Do you enjoy creating and developing Channel Strategy and Programs? Are you detail-oriented with the ability to turn strategy into action and drive tangible business outcomes? Do you have experience building a partner program for software and hardware and leading a channel team in a high-growth SaaS technology business such as network or IT technology sales and integration? Are you able to recruit new partners, build strong relationships with partners, train and certify and hold them accountable for business development, order delivery, service and support?

As our Senior Director of Channel you will lead the refinement and execution of our Channel Strategy in order to ensure Evolv achieves its business and operational goals. You will define and implement metrics and key performance indicators (KPIs) that measure partner performance and drive daily execution by the channel team. You will identify, recruit and onboard new regional and national partners from outside of the traditional physical security ecosystem to drive revenue growth. You will ensure we develop and implement a strong business cadence with all of our channel partners, and will also ensure that we develop and execute co-marketing and co-selling strategies with key partners. You will ensure that new partners we on-board are aligned to help us scale the business, are committed and to supporting Evolv’s mission and brand, and are capable of performing installation, service, support, and all other customer facing activities consistent with Evolv’s standards and expectations. You will partner internally with the direct sales team, the product team, the service and support team, the customer success team, and the finance/salesops team to drive scale and ensure success.

Success in the Role: What are performance outcomes over the first 6-12 months you will work toward completing?

In the first 30 days, you will:

  • Develop a deep understanding of Evolv’s mission, understand our product, services, and values
  • Build relationships within the Channel team and commit to a consistent weekly cadence for connecting with direct reports
  • Understand the Sales Team Structure and deployment (Sales Pod)
  • Plan at least 3 field visits to ensure understanding of the sales process, from demand generation through go-live

Within 3 months, you will:

  • Refine our existing channel strategy with respect to partners, business development, enablement, and pricing
  • Define the right mix of channel partners, evaluating market opportunities, based on our channel revenue targets
  • Establish credibility within the Channel Team and broader Revenue Organization
  • Identify gaps to improve current processes and programs
  • Streamline our processes with standards for the team, to ensure consistent communication and alignment with our Go-To-Market Strategy
  • Provide the necessary tools, training, resources and support to enable channel partners to effectively sell our product
  • Track and analyze Channel partner performance including revenue, market share, and profitability
  • Outline recommendations to ensure revenue goals are met
  • Share defined best practices for quarterly business reviews (QBR) with our partners

By the end of the first year, you will:

  • Enable Channel program inclusive of vetting new partners and offboarding partners, established effective KPI's for successful partners and CAMs (Channel Account Manager), and defined specific responsibilities for the enablement and activation roles
  • Build out consistent channel support including the necessary tools, training, and resources to effectively sell our product and ensure partner satisfaction
  • Create best practices for QBR's with our partners
  • Clearly define roles and responsibilities across the channel team
  • Create a success criterion to track the performance of the CAM team, including but not limited to employee engagement, team productivity, and individual performance
  • Assess the overall return on investment of the channel program
  • Present market analysis identifying opportunities and recommendations to optimize channel performance

The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?


  • Lead from the front and gain credibility with an inherited team
  • In the first 30 days, visit at least 3 sites
  • In the first 60 days, create your vision and mission for the Channel Team
  • In the first 90 days, share your leadership philosophy with your team to manage their expectations and your commitment to them as a team

Team Engagement:

  • Engage with the Channel team both as a leader and as a teammate
  • In the first 30 days, establish 1:1's with each direct report on a weekly basis
  • In the first 90 days, establish QBR's with your direct reports
  • Be on the road 50% of the time with your team


  • Innovate in expanding and revising our current channel program, by uncovering gaps and filling our organizational needs
  • In the first 90 days, present a full strategy for the Channel Program for the next 3 years


  • Not only refine the strategy, but lead the implementation as well
  • In the first 90 days, build out channel standards and processes
  • In the first 120 days, share success factors for the implementation being successful

Accountability and Measurement:

  • Create success metrics and KPI's that will indicate the success of the implementation and execution in the field including partner revenue contribution, market share, and growth rates
  • In the first 90 days, build out a partner and a Channel Account Manager effectiveness dashboard and KPI for success tracking


  • Collaborate effectively with the VP of Sales as their direct manager and communicate consistently up and down through the organization for alignment
  • In the first 120 days, you will present a collaborative GTM (Go to Market) strategy that aligns across the sales organization in partnership with the VP of Sales

What is the leadership like for this role? What is the structure and culture of the team?

  • You will be joining the Sales team and report to the VP of North American Sales.
  • The team culture is one based on building trust, collaboration, on-going development through kindness, authenticity, courage, drive and fun!

Where is the role located?

  • The location of this role is remote, with an expectation to connect with your team in the field, approximately 50% of the time.

What is the salary range?

  • The base salary range for this full-time position is $169,000-$271,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
  • Please note that the compensation details listed in role posting reflect the base salary only, and do not include commission, equity, or benefits.

If you want to solve one of the most difficult issues of our time and save lives doing it, you want to work at Evolv. We are passionate, knowing that what we do and how we do it can affect life or death situations for our customers. At Evolv, you will have unparalleled exposure to all aspects of our business, working with a talented team that shares our vision for a safer world. If you are inspired by invention and gain satisfaction from seeing how your work impacts the bigger picture, Evolv will be a great fit.

    • Equity is an important component of every compensation package
    • Flexible work environment
    • Unique culture
    • Medical and dental insurance
    • 401(k) plan
    • Unlimited vacation policy
    • $300 per quarter to spend on the perks that are most meaningful to you
    • Tuition Reimbursement

    Evolv Technology (“Evolv”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We welcome and encourage diversity in the workplace, and all employment decisions are made without regard to race, color, religion, national, social or ethnic origin, sex (including pregnancy), age, disability, HIV Status, sexual orientation, gender identity and/or expression, veteran status, or any other status protected by law in the locations where we operate. Evolv will not tolerate discrimination or harassment based on any of these characteristics.