What you get to do in this role:
The Customer Excellence Group - Strategy & Product - Catalyst Center of Excellence will be responsible for partnering with the Platform and Product Business Unit Product Management and Engineering organizations to deliver a transformational AI‑first implementation and adoption experience for ServiceNow’s customers. You are being hired to work on one of the most exciting initiatives at one of the fastest-growing Enterprise AI companies in the industry. As outbound Director, GTM Packaging & Offerings, you will build and lead a team that partners with Platform and Product organizations to design, develop, and launch compelling go-to-market pricing, packaged offerings, messaging, and enablement materials for ServiceNow’s autonomous implementation solutions.. Your North Star: Accelerate customer adoption and value realization by delivering clear, differentiated, and scalable GTM packages and enablement assets that empower field, partner, and customer success teams. You will ensure our offerings are market-ready, easy to consume, and drive competitive advantage.
· Develop and execute the GTM packaging strategy for Catalyst’s autonomous implementation offerings, including solution bundles, pricing models, and value propositions.
· Partner with Product Management, Engineering, and Field Enablement to create and maintain high-impact enablement materials (playbooks, sales guides, demos, customer-facing collateral).
· Collaborate with Marketing, Sales, and Customer Success to ensure alignment on messaging, launch readiness, and field adoption.
· Build scalable processes for packaging, updating, and lifecycle management of offerings, ensuring continuous improvement based on market feedback.
· Establish best practices for GTM enablement, including training curricula, certification paths, and knowledge transfer to field and partner teams.
· Benchmark and incorporate best-in-class approaches (e.g., as seen in ServiceNow Impact) to maximize customer outcomes and commercial success.