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Field Marketing Mgr - 15m FTC

Element AI

Marketing & Communications

Munich, Germany

Posted on Mar 5, 2025

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Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

The Field Marketing Manager, is an individual contributor role and part of the regional team responsible for DACH and CEE. The main responsibilities are:
Main contact for the EMEA solutions team for localisation, and communicating associated events/campaigns/digital with local DACH marketing.
Liason to commerical sales team for marketing updates
Lead follow-up tracking for events
Chief of Staff: includes the operational running of the marketing team with budget management, management of the local vendors/agencies, coordinating the team marketing plan and associated newsletter (template for quarterly review, performance) the marketing meetings. Performance tracking and measurement: providing data and reporting on the quarterly pipeline, events, campaigns, and updates for sales teams.

What else:

Work cross-functionally with regional sales teams and central EMEA teams such as PR, Exec Engagement, Digital, and Partner
As needed provide end-to-end logistical campaign support including contract negotiation, vendor management and POs
Understand event management, implement the pre, during and post event activity
Engage with Account Development Reps to track lead follow-up, qualification, and conversion
Monitor, analyse, and report on marketing campaign effectiveness and ROI

Qualifications

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
The role requires you to work collaboratively across multiple stakeholder groups internally and externally, within the region, and outside of the region
Bachelor or Master’s degree in business with focus on Marketing, or equivalent practical experience
Several years of field marketing experience in a business to business technology company
Exceptional communication skills in German and English
Ability to travel within DACH/CEE (up to 20%)
Familiar with BI tools, CRM, Tableau and other digital marketing tools
Comfortable working/coordinating/communicating with colleagues who are geographically dispersed
Strategic and creative mind, understanding all facets of field marketing and international business
Experience in regional marketing, marketing operations and localisation processes, with the ability to clearly collaborate plans with multiple teams

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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