Overview:
The Global Marketing Integrated Program Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow Marketing’s key global programs and campaigns. You will lead and facilitate cross-functional efforts to build full funnel, integrated marketing plans to build brand awareness, drive pipeline and revenue, and accelerate post-purchase motions.
This role requires strong project management expertise and end-to-end marketing program and/or campaign experience. An ideal candidate would have domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully lead cross-functional collaboration and alignment.
As an Integrated Program Manager, you are responsible for holding teams accountable for realizing the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget.
Responsibilities:
Marketing Plan Operations –
With a keen eye for detail and project management prowess, works across marketing teams to facilitate the development and execution of global integrated marketing plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals. Operations responsibilities include:
· Facilitating and leading cross-functional working sessions, including managing the agenda, working files, action items, and plan components
· Designs and manages the comprehensive project plan including the campaign roadmap, and deliverables timelines
· Manages the overall plan budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices
· Ensures marketing plan is being measured as part of the organization’s overall rhythm of the business and QBRs
· Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks
· Holds cross-functional team accountable to the execution and performance of the aligned plan
Cross-Functional Stakeholder Management –
This role requires a strong ability to lead by influence across various teams and levels. Cross-functional teams include members from:
· Brand, Creative & Thought Leadership
· Digital & Social
· Product & Solution Marketing
· Field & Demand Marketing
· Partner Marketing
· Events
· Data & Analytics
This role would also collaborate within a team of Integrated Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across campaigns.