ServiceNow is seeking a strategic and dynamic Partner Marketing Director to lead marketing initiatives across the EMEA region. This role is responsible for developing, executing, and optimizing marketing programs with ServiceNow’s partner ecosystem to drive joint pipeline, revenue, and customer success. The ideal candidate is a seasoned marketing professional with deep experience in the B2B enterprise software landscape, channel partner management, and regional marketing.
What you get to do in this role:
Partner Marketing Strategy:
Develop and implement with Global Partner Marketing a comprehensive partner marketing strategy for the EMEA region that aligns with ServiceNow’s business goals, ensuring it drives partner engagement, joint solutions, and measurable outcomes.
Cross-functional Collaboration:
Work closely with our VP, Marketing Leadership and EMEA SVP Partner Sales to align strategies, objectives and activities Work closely with the global marketing, field marketing, sales, and product teams to ensure alignment on partner programs and initiatives that cater to specific regional needs and market dynamics.
Joint Go-To-Market Campaigns:
Collaborate with strategic partners (including advisories, resellers, integrators, and technology partners) to create and execute joint marketing campaigns and initiatives that generate demand, increase brand awareness and C-level penetration, and accelerate sales.
Enablement & Communication:
Drive and support operational meetings. Including Annual Planning, Global Marketing & Campaign Planning, Quarterly. Business Reviews (QBRs), Board meetings, All Hands meetings, staff meeting and other communication events. Leverage global team to equip partners with marketing resources, enablement tools, and training that empower them to effectively promote ServiceNow’s offerings in the market. Ensure consistent messaging and positioning in all partner-led activities.
Pipeline Development:
Collaborate with Sales and Business Development teams to identify pipeline opportunities and support regional sales initiatives through co-marketing efforts.
Partner Co-Funding Programs:
Manage/Leverage partner marketing budgets, including Market Development Funds (MDF), and ensure effective ROI by tracking and optimizing performance of partner-led campaigns. Support regional partner events and joint sponsorships, including trade shows, webinars, and partner summits, to increase partner and customer engagement.
Metrics & Reporting:
Track KPIs for partner marketing activities, ensuring measurable results in terms of contacts creation, lead generation, opportunity creation, and revenue contribution. Provide regular reporting and insights to leadership on the success of campaigns.
Critical Success Behaviors (How)
- High energy, strong work ethic, disciplined execution skills, strong drive to achieve
- Effective Communications – Gravitas, Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Flexibility and Adaptability – Knowledge of successful approaches, tools, and techniques for dealing with changes and adapting to a changing environment; ability to adapt as needed.
- Influencing – Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
- Managing Multiple Priorities – Ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.
- Organizational Savvy and Politics – Knowledge of organizational politics and political tactics; ability to effectively navigate formal and informal communication and decision-making channels.
- Problem Solving – Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply this knowledge appropriately to diverse situations.