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Campaign Operations Specialist

Element AI

Element AI

Bengaluru, Karnataka, India
Posted on Thursday, July 11, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

What you get to do in this role:

  • Work primarily in Marketo (marketing automation platform) creating multi-step email campaigns for various types of marketing events and programs
  • Engage with marketing managers on campaign requirements, campaign strategy, and how to best execute campaigns on their behalf
  • Create emails, landing pages, forms, and contact lists for Marketo marketing campaigns
  • Analyse, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform
  • Have an understanding and be able to apply email best practices to a campaign
  • Pull Marketo reporting data to show campaign effectiveness and provide feedback for marketing teams (click throughs, total registrations, etc.)
  • Work in a service-oriented environment where you’ll be creating campaigns based on requests
  • As needed, develop requirements for any improvements and enhancements related to marketing operations and infrastructure
  • Establishing and maintaining system documentation and training materials
  • Work hours: Flexible hours with support till midnight IST


In order to be successful in this role, we need someone who has:

  • 3-5 years of experience in marketing automation platforms. Preferably Marketo. Must be willing to learn and be trained.
  • Marketing experience or Marketing degree a plus.
  • Proficient with HTML, JavaScript, and CSS.
  • Adobe Photoshop and Experience Manager is a plus.
  • Excellent communication skills. This is critical when working with different teams and executing campaigns to meet deadlines.
  • Strong work ethic and the drive to get the job done. This is a service type position; need to be able to knock campaigns out quickly, effectively and correctly.
  • Able to handle repetitive tasks and execute tasks in a timely manner.
  • Self-reliant. Need to problem solve, know how to improvise, and work in an independent manner.
  • Experience in program management/lead generation/B2B Marketing is an added advantage.
  • Basic understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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