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Senior Director Product Marketing (Customer Workflows)

Element AI

Element AI

Marketing & Communications, Product, Customer Service, Sales & Business Development
Santa Clara, CA, USA
Posted on Thursday, July 4, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are looking for a proven product marketing leader and evangelist who will help take our Customer Workflows business to the next level. ServiceNow Customer Workflow products are amongst the fastest growing at ServiceNow and a strategic focus for the company. Our flagship product, Customer Service Management, is a magic quadrant leader and is disrupting the industry as the fastest-growing enterprise solution in the market.

The leader of this team will have positioning, messaging and storytelling in their DNA. They are an experienced manager of high-performing teams driving exponential growth in pipeline and helping sales to win more deals. While our business is growing fast, we believe a driven, passionate individual can accelerate our growth and market leadership even further.

What you get to do in this role:

  • Define the marketing strategy for the Customer Workflows (Customer Service Management, Field Service Management and Sales and Order Management) and lead the product and solutions marketing execution.
  • Lead a world class team of product marketers and work with talented and committed peers.
  • Partner with the GM and heads of Customer and Industry Workflows sales, along with a great team of product managers, product line salespeople and solution consultants, marketers and company executives, to grow the business.
  • Define personas and messaging and create powerful sales and campaign content that lands with key buyers.
  • Support the sales team with assets and enablement that help them mature and close pipeline.
  • Partner with our technical product marketers and product managers to define compelling demo narratives.
  • Launch new products, features and capabilities that drive further differentiation in the marketplace.
  • Win over the analyst community and drive media that positions ServiceNow as the best platform for customer experience and customer service.
  • Be a go-to evangelist to speak to the power of our Customer Workflows at industry events and to the press.


  • Bachelor’s degree, MBA preferred.
  • 15+ years of product marketing, product management, or general marketing experience with at least 5 years of experience in B2B product marketing.
  • Strong ability to inspire and coach, with a proven track record of hiring, managing, and leading high-performance teams.
  • Proven storyteller and history of creating positioning and messaging that supported rapidly growing product lines.
  • Results-driven, and comfortable with both the analytical and creative sides of marketing.
  • Extremely organized and detail oriented with the ability to go from 1,000 feet as a leader to 10 feet as an executor when needed.
  • Demonstrated ability to influence and work across functions within and outside of Marketing, building relationships to drive results.
  • Up to 25% travel to support sales efforts and industry events, as global health situations permit.

For positions in the Bay Area, we offer a base pay of $212,100 - $381,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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