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Digital Acquisition Strategist

Element AI

Element AI

Austin, TX, USA
Posted on Tuesday, July 2, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking a dynamic Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights into campaign performance. They will help define strategies for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.

The ideal candidate has extensive experience in media planning relationship management and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have programmatic media expertise and familiarity in at least one or more areas within the digital advertising landscape (paid social ads, analytics and attribution)

What you get to do in this role:

  • Partner with other Digital Strategists, Brand Marketing teams, and other internal teams at SN to understand their digital needs and best metrics for success

  • Support translating business goals into digital media strategy with an emphasis on programmatic media

  • Asist in the development of digital media plans and playbooks for optimal targeting, bidding and inventory strategy.

  • Partner with Ad Ops on workflow for campaign orders and tracking in Campaign Manager (GCM) and other platforms

  • Work with external partners such as ad technology companies and ad agencies to facilitate marketing needs and evolve digital media strategy

  • Own process of obtaining of all creative and tracking assets needed to launch campaign

  • Work with internal stakeholders and Ad Ops for campaign optimizations and developing best practices

  • Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns

  • Develop and deliver weekly health reports/check-ins, monthly summaries and QBRs for clients

  • Partner with finance for PR/PO and Invoicing reconciliation


  • 5+ years of digital marketing/program management experience

  • Experience running large scale programs and complex client or stakeholder relationships

  • Expertise in the digital advertising landscape and related technologies

  • Expertise in programmatic media planning inclusive of but not limited to CTV, PG and PMP deals, and data partners

  • Familiarity with Google Campaign Manager, DV360, TTD, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus

  • Familiarity with the execution of digital advertising campaigns

  • Outstanding interpersonal skills, relationship builder

  • Strong experience developing operational workflows

  • Comfort with business analytics and producing data-driven insights and reporting

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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