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Marketing Manager - Account Based, India

Element AI

Element AI

Marketing & Communications
Bengaluru, Karnataka, India
Posted on Wednesday, June 19, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

Marketing Manager - Account Based, India

Location : Bangalore

  • Collaborate with the global and Asia Pacific Account-based Marketing teams, sales and field marketing to create cross-portfolio GTM plans and marketing plays that align with overall account plans.
  • Plan and execute account-specific pipeline generation and acceleration programs targeting specific key contacts within accounts, working jointly with the Account teams from sales, local field marketing.
  • Lead ongoing planning and review sessions with the sales teams and other key players assigned to these accounts to ensure alignment and focus on strategy and objectives.
  • Work with industry marketing, campaigns marketing, and other internal teams to determine existing programs and assets that align with the account’s GTM plans and marketing plays and incorporate into overall plan.
  • Together with the global and Asia Pacific ABM teams, work with internal design and digital teams and external agencies to develop content and assets for specific accounts and specific contacts within the accounts.
  • Identify key strategic partners for each of the accounts and work together with sales, business development teams and the partners to develop joint account plans and initiatives.
  • Act as the “chief pipeline officer” for these accounts, tracking the effectiveness of campaigns through overall engagement, meetings booked, and pipeline generated
  • Develop data and insight strategy to build and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
  • Collaborate with the marketing leadership team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.


Experience Required

  • Candidate should have 8+ years’ Marketing/Sales in high technology ecosystem.
  • Ideal candidate has 3+ years specifically supporting a territory or an account based program.
  • Strong team player able to think and plan strategically with a bias toward execution.
  • Hands-on data and analytics experience using CRM and/or marketing automation software required
  • Experience managing budgets and respect for company spending processes.
  • Education: Bachelor’s degree (BS/BA)

Key Skills Required

  • Proven track record of planning and executing integrated marketing campaigns.
  • Excellent project, analytical and budget management skills.
  • Works both strategically and in hands-on fashion.
  • Deep understanding of sales, the sales process, sales cycles and can bring value to account planning.
  • Familiarity aligning integrated marketing campaigns to a sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
  • Excels at establishing relationships and communicating cross-functionally, across marketing, sales and with senior management.
  • Strong knowledge of markets, trends, industries, buying behaviour, channel/3rd party implications, and how to work with partners.
  • Ability to review/edit content with opinion and writing skills.
  • Data driven, can dive into metrics, understand KPIs and report on success.
  • Ability to help lead, guide and influence across the company to develop and deliver account-based plans that deliver on common objectives
  • Best in class marketing, demand generation or field marketing experience with a high-tech company, with 8+ years of experience. Key account marketing experience would be a bonus.
  • Commercially savvy marketer who can interface with sales to develop annual and quarterly account plans. You should be able to demonstrate the impact of ABM on goals such as pipeline, acquisition of new logos, revenue, and reputation etc. by account.
  • Excellent project, analytical and budget management skills.
  • Strategic thinker / problem solver.
  • Experience working in fast paced work environments, managing multiple projects simultaneously.
  • The ideal candidate will have a curious mind, with an appetite to learn new things.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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