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Product Marketing Manager, GenAI

Element AI

Element AI

Marketing & Communications, Product
Austin, TX, USA
Posted on Saturday, June 1, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description


We are seeking a Product Marketing Manager who is craving to be part of a fast-growing company AND a best place to work company. We are seeking someone that will thrive as an individual contributor on our talented product and solutions marketing team, while being able to guide junior team members. This ideal candidate will have a proven track record in being able to work across marketing disciplines and cross functionally. This role will be responsible for the development and execution of marketing strategies, product positioning and messaging, marketing content for product launches, events and sales enablement and go-to-market plans for our generative AI products and solutions. Strong communication skills are a must. The ideal candidate will have some familiarity with AI and generative AI.

What you get to do in this role:

  • Support marketing teams with product marketing content for campaigns and programs
  • Work across product marketing teams to create foundational messaging and content that drives awareness and alignment across internal and external audiences for GenAI
  • Support product management teams with adoption programs
  • Help support and manage key digital and physical events including speaker selection, content reviewers, messaging support
  • Write and edit content such as case studies, videos, website copy and blog posts
  • Work across multiple teams and with customers to create and unveil engaging messaging and use cases that connect AI solutions and technologies
  • Deliver content for product launches maintaining high quality standards and a timely delivery
  • Build sales enablement assets that can help build awareness with our Core Sellars
  • Collaborate with AR, PR and thought leadership to build industry momentum for GenAI
  • Participate in social marketing and blogging activities to drive awareness


To be successful in this role you have:

  • 7+ years of product/solution marketing/management
  • 2 years of experience in software platforms, knowledge of AI a plus
  • Very strong written and oral communication skills
  • Excellent people skills to interact with peers, colleagues, customers and cross-functional teams, and third parties
  • Up to 10% travel


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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