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Sr. Director, Digital Acquisition Strategy and Ops (DASO) - Americas

Element AI

Element AI

Santa Clara, CA, USA
Posted on Friday, May 17, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking a dynamic Sr. Director, Digital Acquisition Strategy and Ops (DASO), Americas who will lead the digital acquisition strategy and ad operations strategy. We are looking for a person who is able to operate in a fast-paced, environment, has a proven track record for managing complex operations while building exceptional relationships. This person will manage a group of experienced team members across varied business workflows. The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business.

The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management. Needs to be a passionate marketer, thinker, and a doer.

Key Responsibilities:

Ownership of Digital Demand Generation & Publisher Partnerships

  • Improve and accelerate the defined regional digital demand strategy across media channels to drive greater business impact.
  • Partnering with key stakeholder of the business within marketing, sales, regional and country teams to drive optimum business results.
  • Planning, executing, optimize across all digital media channels in the most cost-efficient manner.
  • Budget Management.
  • Plan, design, enable and implement integrated full funnel digital user journeys for the best-in-class execution.
  • Partnering & building relationship with key publishers in market using a mix of regional and in-country specialized media outlets.
  • Own the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc.
  • Agency management where necessary.
  • Close partnership with global teams to ensure best in class collaboration and cross learning.
  • Close partnership with the web teams to have a unified digital experience.
  • Align digital strategy with wider marketing strategy and goals.
  • Own digital demand from varied programs across workflow/ industry /C-Suite /in-region /events registrations /ABM and more.
  • Partner with finance for PR/PO and Invoicing reconciliation.
  • Own process of obtaining/influencing all content & creative.
  • Oversee building of timely trafficking sheets to launch campaigns on time.
  • Work with Ad Ops for campaign optimizations and developing best practices.
  • Continuously optimize cost effective execution model –together with Ad Tech/ Ad Ops teams to drive positive outcomes.
  • Understanding digital trends and deploying proactively.

Reporting on Business Success & Outcomes

  • Monthly reports/ newsletters / QBRs.
  • Provide scorecards to management team and own campaign maintenance report.
  • Ability to translate media numbers into business impact.
  • Leading the end-to-end performance outcomes against the $$s spent - Lead creation to pipeline for greater ROI.
  • Drive Innovation and informed experiments

Team Management

  • Lead a group of passionate digital strategists and ad operation experts spread across the region.
  • Ensure career growth trajectories for the team and helping them overcome daily challenges.
  • Operating with empathy.


  • 15+ years of integrated digital marketing experience, at least 7 years in Sr leadership role implementing digital marketing strategies.
  • Marketing experience across B2B (+ B2C is bonus). SaaS / IaaS / Technology experience is valuable.
  • Experience across US, Canada, South America. Global markets is a bonus.
  • Experience working with large scale organizations and complex multi-cultural environment.
  • Experience running large scale programs and operational teams. Ability to scale companies and teams with strategic, growth mindset approach
  • Ability to navigate and create processes to achieve objectives with all functional teams
  • Experience with running integrated, multi funnel, digital advertising campaigns.
  • Outstanding interpersonal skills, relationship builder.
  • Strong experience developing operational workflows and reports.
  • Senior stakeholder management across business functions
  • Base understanding of the buyer's journey and audience personas
  • Analytics expertise and advanced knowledge of marketing operations
  • Familiar with latest digital technology and platforms including email/ad serving technology, media planning, inventory, and data platforms.
  • Efficient in Search Marketing including SEO and SEM as well as Email and Display: Video, Social and ABM
  • Knowledge of best practices and industry trends in digital marketing. Ability to incorporate it into strategies that continuously advance ServiceNow’s digital Marketing presence.
  • Knowledge of compliance and privacy laws regarding advertisement and data

For positions in the Bay Area, we offer a base pay of $207,100 - $372,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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