8 to 10 years of relevant experience in Power BI and data Analytics.
 Experience in Sales domain and Sales tools is a must ,with excellent communication skills alongside visual story telling.
 Education: BE/BTech/MCA or equivalent(Preferred) , MS Power BI Certifications 
 We are looking for a candidate with the below mentioned skills, along with the above mentioned 3 criteria's - 
 1. Advanced Data Modeling:
 · Designing and implementing multidimensional and tabular data models to support complex business requirements.
 · Utilizing advanced modeling techniques such as one-to-one, many-to-many relationships, and composite models and complex hierarchies.
 · Optimizing data models for performance by partitioning large datasets, defining proper relationships, and managing hierarchies.
 2. Expert-level DAX:
 · Developing intricate DAX calculations for key performance indicators (KPIs), financial metrics, and advanced analytics.
 · Leveraging DAX functions for time intelligence, statistical analysis, and predictive modeling.
 · Optimizing DAX performance through efficient formula authoring and understanding query context and context transition.
 · Experience in developing and optimizing complex DAX measures, including time intelligence functions, pattern matching, and nested calculations.
 3. Data Transformation:
 · Proficiently cleansing and transforming data from various sources using Power Query Editor.
 · Implementing complex data transformation logic involving conditional statements, custom functions, and error handling.
 · Automating data refresh and transformation processes using Power Automate or custom scripts.
 · Knowledge of Python is a good to have skill.
 4. Visualization Design:
 · Designing visually appealing and interactive reports and dashboards with a focus on usability and user experience.
 · Utilizing custom visuals and themes to create branded and aesthetically pleasing BI assets.
 · Incorporating advanced features such as bookmarks, drill-through, and dynamic filtering for enhanced interactivity.
 · Story telling with engaging data visualization.
 5. Performance Optimization:
 · Identifying and resolving performance bottlenecks in Power BI reports and data models.
 · Implementing data compression techniques, partitioning strategies, and aggregations to improve query performance.
 · Monitoring and tuning Power BI workloads for optimal resource utilization and scalability.
 6. Data Governance and Security:
 · Establishing data governance policies and procedures for data modeling, naming conventions, and metadata management.
 · Implementing row-level security (RLS), object-level security, and data encryption to enforce data access controls.
 · Implementing data governance policies and best practices to ensure data security, privacy, and compliance.
 · Establishing role-based access controls (RBAC), row-level security (RLS), and data encryption mechanisms to protect sensitive information.
 · Documenting data lineage, metadata, and data quality rules to maintain data integrity and traceability.
 7. Integration with Other Tools:
 · Integrating Power BI Microsoft Azure services such as Azure Data Lake, Azure SQL Database, and Azure Analysis Services.
 · Connecting Power BI to data sources such as SharePoint, Snowflake, Web and SAP using APIs and connectors.
 8. Business Acumen:
 · Collaborating with business stakeholders to gather requirements, prioritize initiatives, and define key performance metrics.
 · Translating business requirements into technical specifications and data models that drive actionable insights and strategic decision-making.
 · Sound understanding of Sales Business Organization and Sales applications.
 9. Communication and Stakeholder Management:
 · Communicating complex technical concepts and analytical findings to non-technical stakeholders in a clear and concise manner.
 · Building and maintaining relationships with clients, business partners, and executive sponsors to ensure alignment of BI initiatives with organizational goals.
 · Conducting training sessions, workshops, and knowledge sharing sessions to empower end-users with self-service BI capabilities and promote data-driven decision-making culture.