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Partner Marketing Manager, Reseller Sell Through (ServiceNow)

Element AI

Element AI

Marketing & Communications
San Diego, CA, USA
Posted on Friday, April 19, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

As we continue to grow, we are seeking a highly skilled and dynamic individual to join our team as a Partner Marketing Manager, focusing on Reseller Sell Through for ServiceNow.

Position Overview: As the Partner Marketing Manager, you will play a pivotal role in driving the Reseller Sell Through motion for ServiceNow, one of our key routes to market through the ecosystem. You will be responsible for developing and executing strategic marketing initiatives in collaboration with our reseller partners to drive demand generation, enablement, and sales acceleration. This role requires a blend of strategic thinking, reseller audience insights and go-to-market expertise, partner relationship management, and hands-on execution to achieve business objectives and revenue targets.

Key Responsibilities:

  • Develop and execute comprehensive partner marketing plans to drive awareness, demand generation, and sales enablement for ServiceNow through our reseller channel.
  • Collaborate closely with ServiceNow's channel sales team to align marketing efforts with sales strategies and priorities, ensuring effective execution and measurable results.
  • Build strong relationships with key reseller partners, understand their business drivers, requirements and critical elements they need in a marketing program to drive business growth.
  • Develop and deliver compelling marketing package that supports the complete buyer’s journey. Elements to include sales enablement materials, customer materials, demand generation package and digital activation kit, tailored to the needs of reseller partners and their target audiences.
  • Lead joint marketing programs and initiatives with reseller partners, including co-branded campaigns, digital media programs, webinars, events, and promotions to generate pipeline and revenue growth.
  • Track, analyze, and report on the performance of partner marketing programs, leveraging data and insights to optimize strategies, tactics, and investments.
  • Stay informed about market trends, competitive landscape, and industry best practices in partner marketing, applying knowledge to continuously enhance our partner marketing programs and stay ahead of the curve.


To be successful in this role you have:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 7+ years of experience in partner marketing, channel marketing, or related roles, with a proven track record of success in developing and executing partner marketing strategies and programs.
  • Demonstrated experience working with reseller partners, preferably in the technology or software industry; experience with ServiceNow or similar enterprise software platforms is a plus.
  • Strong understanding of the partner ecosystem, channel dynamics, and go-to-market strategies, with the ability to build and maintain effective relationships with partners at all levels.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results on time and within budget.
  • Strategic thinker with a data-driven approach to decision-making and a focus on driving measurable business outcomes.
  • Exceptional communication and presentation skills, with the ability to effectively articulate complex concepts and ideas to both internal and external stakeholders.
  • Results-oriented mindset with a passion for driving growth and exceeding targets in a fast-paced, dynamic environment.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools.

For positions in California (outside of the Bay Area), we offer a base pay of $107,400 - $187,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location. For individuals who will be working in the Bay Area, there is a pay enhancement for positions located in that geographical area; please contact your recruiter for additional information.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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