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APAC Strategic Events and Audience Marketing Director

Element AI

Element AI

Administration, Marketing & Communications
Sydney, NSW, Australia
Posted on Monday, March 4, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

The APAC Strategic Events and Audience Marketing Director will have overall responsibility for developing and implementing the Geo event marketing strategy, helping bring ServiceNow flagship and key events to life through engaging physical and digital experiences, possess a deep understanding of marketing across a customer lifecycle to join the team and be an active player in our larger marketing team at ServiceNow. The ideal candidate will need to have a strong background in building and executing high-calibre, pipeline and revenue generating programs and is ready to deliver high business impact with programs delivered at scale.

The right candidate ideally has strong written, communication and project management skills, and is comfortable working in a fast-paced, high-pressure environment. They should have experience managing teams and is comfortable with all forms of digital, event, account-based or content marketing to conceptualize innovative programs with pragmatic delivery.

The successful candidate will be looking to join a dynamic Integrated Marketing team in a high-impact, high-growth, fast-paced role, which reports directly to the APAC Senior Director, Integrated Marketing.

Essential Tasks, Duties and Responsibilities

  • Create, develop, & deliver an integrated event marketing strategy with full responsibility for achieving delegate registration, attendance & pipeline targets.
  • Collaborate and work effectively with cross-functional teams to orchestrate customer marketing programs with scaled execution in an assigned area of excellence, such as Acquisitions & Growth campaigns, User Groups & Communities, Influence & Advocacy and Developer Relations
  • Power consistent and seamless customer experience across these programs to increase business outcomes and drive velocity, by working collaboratively across global and regional ServiceNow teams, especially in Sales and Marketing.
  • Drive innovative ideas and provide guidance on best practices to elevate, scale and activate programmes across the region
  • Effectively integrate multiple channels for all marketing campaigns including social media, email, telemarketing and partners
  • Deliver multi-channel marketing campaigns that are data-driven, with a focus on increasing audience acquisition
  • Review and define a strategy for managing and growing our marketing database
  • Manage event projects, budgets, and timelines
  • Ensure business goals are met, budgets effectively managed, and effective communications and reporting with all stakeholder groups involved
  • Have superior project management skills, analytical and data-driven mindset to continuously iterate to optimize performance and efficient outcomes.


  • 10 -15 years in a regional marketing capacity preferably with a demand generation background
  • People management experience, including the ability to lead a small team and work with diverse skillsets
  • Expertise in all forms of digital, event, account-based or content marketing to conceptualize innovative programs with pragmatic delivery.
  • Strategic and agile thinker with strong collaboration skills
  • Ability to impact and influence effectively across a global organization and matrixed teams to deliver accelerated business outcomes.
  • Ability to travel internationally and be present in the office to collaborate

Education & Qualifications

An undergraduate degree in marketing/business (or equivalent) is required and an advanced degree is strongly preferred.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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