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Sr. Competitive Intelligence Marketing Manager

Alation

Alation

Marketing & Communications
Redwood City, CA, USA
Posted on Tuesday, November 28, 2023
Due to its remote and hybrid culture, Alation conducts all of its interviewing and onboarding virtually.
Big Data isn’t a problem. It’s an opportunity.
At Alation, we help people find, understand, and trust data. So they not only excel in their work — they drive value for their enterprise, team, and role. In the words of one customer, “Alation makes me look like a rockstar.”
We help companies like Pfizer and Salesforce empower their people with the best data every day. As a platform for innovation, Alation helps customers create game-changing solutions (like a program for early-stage disease detection with Pfizer) and connect people to great data in less time (like Salesforce, whose analysts can now find data 35% faster). And we’re just getting started.
With more than $340M in funding - valued at over $1.7 billion and 450+ customers with household names - Alation is poised to capitalize on data as an opportunity. Headquartered in Silicon Valley, Alation was named to Inc. Magazine’s Best Workplaces list for the fourth time. Do you want to join a team that welcomes new ideas, supports your growth, and recognizes your unique value?
Join us!
Do you love to win? Are you driven to be better? Are you able to assess a market, key players, and come up with creative ways to differentiate your company and products?
Alation is the leader in a competitive, innovative, and rapidly changing market. We are searching for a strategic thinker to apply market insights to our marketing and sales strategies to remain competitive.
This position sits in the product marketing team and can be anywhere in the US or Canada.
Please note: this is NOT a demand generation/campaigns role.

What You'll Do:

  • Stay current on technology trends that impact the competitive landscape.
  • Lead the analysis and research of competitors’ sales and marketing motions.
  • Conceptualize external competitive campaigns, including the positioning, messaging, and narrative to clearly differentiate Alation.
  • Lead win/loss analysis and provide action plans based on learnings.
  • Enable and support the field in competitive engagement, including joining sales calls as the subject matter expert in Alation’s strengths as needed.
  • Maintain and develop internal and external collateral such as customer-facing sales decks and internal battlecards that clearly and succinctly articulate strategies to help us win in competitive situations.
  • Maintain win/loss dashboards and work with sales operations to maintain the health and cleanliness of input data into those dashboards.
  • Work cross functionally with marketing, product and sales.

What You Need:

  • 5+ years of competitive intelligence experience in B2B enterprise software market.
  • Excellent communication skills.
  • Demonstrated ability to turn complex details into actionable intelligence in a way that uplifted field competitiveness.
  • Ability to work and learn in a rapidly changing startup environment.
  • BS degree or higher, or equivalent experience.
  • An understanding of the data management and analytics market.
  • Prior use of competitive-related tools.
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More About Alation
Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on
the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.
Why Alation?
- Market-Leading Data Catalog Provider
- High-growth, collaborative environment with diverse and inclusive teams
- Continuous learning, enrichment and development opportunities
- Competitive pay and health offerings including commuter benefits
- Flexible time off to relax and recharge
and much, much more!